Broadstone Optimist Park
Lead Experiential Graphic Designer
Nestled in Charlotte's historic Mill District, Broadstone Optimist Park is a multifamily development that pays homage to its industrial history while embracing the spirit of modern urban life. Our design narrative unfolds like a journey through time, drawing connections from the resilience of past craftsmen with the aspirations of today's professionals. Flowing contour line illustrations guide visitors on an intuitive path from the parking garage to our leasing office, igniting a sense of exploration and opportunity. Rooted in the values of quality, creativity, and immersive storytelling, our approach encourages residents to carve their own narratives within this energizing neighborhood.
LS3P Associates | 2022
Project Management | Creative Direction | Digital Illustration
Photography rights belong to Alliance Residential Company
Client
Alliance Residential Company
Year of Completion
2022
Project Website
Broadstone Optimist Park
Location
Charlotte, NC
Collaborators
Artist: Garrison Gist